eBay Authenticity Guarantee

In a marketplace crowded with fakes, we set out to make eBay the epicenter of authentic luxury. Our visual approach merged the polish of high fashion with the credibility of the streets, tapping creators to bring it to life in a way that felt real and accessible. Across 80+ deliverables, from director-led shoots to creator collabs, we built a cohesive visual system rooted in authenticity, below is a sampling.

Fit, Checked

In seconds, creators leveled up their looks with eBay AG—authenticity as the ultimate flex.

Authenticity Avenue

Street-style interviews turned TikToks into fashion-forward proof that eBay AG is the real deal.

BUILD YOUR REAL

A sleek, shoppable creator series where match-cut edits dropped eBay AG pieces onto talent in an instant—flipping their fits and fueling the swagger that comes with authenticity.

Organizing REal

We hijacked TikTok’s obsession with closet-organization videos, letting creators show off their eBay AG pieces in ultra-satisfying ways—turning a trend into an awareness driver for authenticity.

REAL REVEALED

A reimagined POV unboxing series that celebrated the thrill of opening authentic luxury. Sleek, stylized films showcased both the joy of the experience and the depth of eBay’s AG inventory—our most polished content of the campaign.