LET’S GET ZESTY
To shake up an overly-pragmatic category, we decided the best way to get women excited about dressing was by undressing a hot guy in the kitchen.
Meet The Zesty Guy, the host of a cooking show set in Tuscany. And though he may not really be a culinary expert, he uses his charm to make delicious things happen.
This campaign was written by women, for women, and we only had one thing on our minds: getting women zesty. At every turn, our team — and even our brave clients — set out to make something notorious.
THE ZESTY GUY IS THE CENTERFOLD
The only thing our hunk of man meat still needed was his very own centerfold series, which hit newstands and tablets right smack dab in the middle of People Magazine’s Most Beautiful People issue, and many more.
